During recent the Reform party media events, two very distinctive heads can often be seen in the front row: the near-white locks of party policy chief Danny Kruger and the swept-back blond mane of senior adviser James Orr.
As well as guiding the political agenda for what could be the UKâs next government, the pair share another trait in common. Both are highly devout believer who found religion in adulthood, and hold strong opinions on matters of society such as abortion and the family.
The MP Kruger, who defected from the Conservatives, and Orr, a Cambridge academic, also sit on the advisory board of a conservative policy group called the Alliance for Responsible Citizenship.
A further participant is the financier Paul Marshall, the investment tycoon who owns GB News and the conservative Spectator magazine. He is also a devout Christian.
âReligion, specifically evangelical Christianity, has in recent decades been one of the defining elements of US rightwing politics,â with its adherents forming the bedrock of a particular political support.
There are some links. Orr is sufficiently close to JD Vance that he has welcomed him at his private residence. Orr is also active in the NatCon movement, which has ties to the US religious-populism world.
However, direct parallels quickly break down due to a simple matter of numbers. While surveys indicate that close to a fourth of US adults are evangelical Christians, the figure for the UK is roughly one-tenth of that at the very most.
An additional crucial element to take into account. While US evangelicals tilt strongly to the right, new polling by the UKâs Evangelical Alliance indicate the broader situation here is markedly distinct.
Research of nearly 1,500 evangelicals shows Labour in the first place with over a quarter backing. The Reform party and Liberal Democrats are level on 20%, with the Conservatives on 18%.
Further polling reveal backing from evangelicals for more generous welfare payments, but also significant concern about plans to legalise assisted suicide.
âSometimes with evangelicals there can be a gap between opinions, especially on social issues, and how people vote,â said one advocacy head. âAs an instance, someone might have a firm stance on abortion, but they donât see voting as a way to lead to change.â
Evangelical belief is present in parliament, including all-party faith-based meetings. But it is a reality also of the political left, with figures like Kruger balanced out by Tim Farron and the Labour MP Rachael Maskell.
She has been explicit about how her beliefs informs her politics, notably on issues such as poverty.
âEthical fairness was âa big partâ of the party's ethos,â she stated. âIt stems from our roots, how we think about inequality in society, making sure we have a just system.â
Nonetheless, there exists a distinct and more recent side to religion in UK politics, one more closely modelled on US concepts of faith-based nationalism.
The activist Tommy Robinson has begun to present himself as openly a Christian, although much of this is done as a counterpoint to Islam.
Similarly, Nick Tenconi, who leads the UK branch of the Turning Point group, posts social media messaging about the country needing to âre-embrace Christianityâ alongside anti-Islam content.
One striking display of this, a linked nationalist Christian group named Kingâs Army marched in formation through Soho, a location apparently selected as it is the centre of Londonâs LGBT community.
These elements remain, however, fairly niche in UK politics. While commentators sometimes depict certain figures as wealthy incubators of American-style religious politics, associates maintain they are little more than observant believers who are firmly against any politicisation of faith.
Kruger is not averse to sometimes unconventional language, for example using a speech to censure what he said was a younger generation indoctrinated by a mix of ideologies.
âIn the UK you do have some Christian nationalists, but when it comes to politics it more often be a sort of Christian nostalgia, linked to our historical character,â said one commentator.
A parliamentarian of faith with conservative views noted that while the issue of assisted dying had united MPs with faith, any connections beyond that felt limited.
âI certainly donât get the sense of much of an organized faith-based lobby,â they said. âIn my view, my faith is more a foundation for what I already believe. And here, religion is not particularly a vote winner.â
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